Entertainment Avatar 2 Billion Dollars

Published on May 8th, 2012 | by James Johnson


PG-13 Rating Makes Heaps Of Cash For Movie Studios

Avatar 2 Billion Dollars

If you want to make a movie that scores hundreds of millions in box office revenue you might want to ensure your movie has a PG-13 rating. According to a recent examination of top grossing movies it is that rating that earns the most money.

For example the top six highest-grossing movies of all time received a PG-13 rating. In fact industry experts call PG-13 the “holy grail” of movie ratings since it typically pleases teens while not upsetting parents.

The study also found that in 2011 R-rated movies accounted for just 21% of US box office revenue, the lowest margin in decades.

In comparison PG-13 movies made up 54% of the gross revenue for Hollywood even though only 35% of movies received that rating.

For Summer 2012 studios hope to keep the PG-13 trend going with

The Dark Knight Rises, Battleship, Men In Black III and others and if they don’t get what they want they will likely appeal to the MPAA who has heard nine appeals this year alone as studios attempt to drop their movies ratings from rated R to rated PG-13.




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About the Author

James is a new media professional with more than half a decade worth of experience in the online writing space. He currently serves as the Associate Editor of Inquisitr.com and the Editor-in-Chief of SocialNewsDaily.com. He also serves as a resident writer for Splash Press Media. In his spare time James consults businesses regarding SEO and Content Development.

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