Published on May 8th, 2012 | by James Johnson0
PG-13 Rating Makes Heaps Of Cash For Movie Studios
If you want to make a movie that scores hundreds of millions in box office revenue you might want to ensure your movie has a PG-13 rating. According to a recent examination of top grossing movies it is that rating that earns the most money.
For example the top six highest-grossing movies of all time received a PG-13 rating. In fact industry experts call PG-13 the “holy grail” of movie ratings since it typically pleases teens while not upsetting parents.
The study also found that in 2011 R-rated movies accounted for just 21% of US box office revenue, the lowest margin in decades.
In comparison PG-13 movies made up 54% of the gross revenue for Hollywood even though only 35% of movies received that rating.
For Summer 2012 studios hope to keep the PG-13 trend going with
The Dark Knight Rises, Battleship, Men In Black III and others and if they don’t get what they want they will likely appeal to the MPAA who has heard nine appeals this year alone as studios attempt to drop their movies ratings from rated R to rated PG-13.