Published on May 12th, 2012 | by Kim LaCapria0
F*ck Yeah Blogs Tumblr’s Bafflingly Biggest Meme, Tumblr Reports
It’s kind of funny how the “fuck yeah” thing has become pretty much a Tumblr and Tumblr-only trend, but most people who dabble in the service immediately know what to expect from a blog titled, “(Something), Fuck Yeah,” or “Fuck Yeah, (Something.)”
It seems that the phenomenon comes largely from Tumblr’s friendliness to a mish-mash of content, enabling users to gather a bunch of ephemera relating to a single subject (video, quotes, text entries, still images, audio) that may not be explainable as having a common thread in any other way. Such as, if I started a Tumblog titled, “Sriracha, Fuck Yeah,” I could collect Sriracha recipes, images of Sriracha in the wild, videos of… Sriracha, and quotes from celebrities and chefs about the spicy condiment, and it would all make sense under that header. Sriracha. Fuck yeah!
Tumblr itself addressed the meme today on its meta-Tumblr, storyboard.tumblr.com, suggesting the commonality sprung loosely from Team America: World Police, but alluding to the mysterious part of viral phenomena inasmuch as there’s no particular clear reason why this phrase stuck and became so popular. (Around 158 individual “Fuck, Yeah” blogs are created each day on Tumblr, with nearly 48,000 started in April 2011 alone.)
You can read the official musings from Tumblr on the “Fuck, Yeah” thing over on their Storyboard Tumblr.