Published on July 31st, 2012 | by Steven Hodson


French Retailer Trademarks Anonymous Logo – Not The Smartest Move In The World

You have to really wonder sometimes if anyone at large companies even have a clue about the Internet, but it seems that French retailer Early Flicker, a retailer that carries the Apollinaire brand, got the brilliant idea of going for a new trademark.

Now of course there’s nothing wrong with trying to get a trademark on something, companies do it everyday, but I’d really like to know who the brilliant person was at the company that thought it would be a good idea to trademark the Anonymous name and logo for an upcoming ‘geek’ type of t-shirt.

It goes without saying that doing something like is only going to result in one thing – pissing off the Anonymous group, which as many companies, government, and police have found out is a really stupid idea.

So it shouldn’t come as any surprise that Anonymous found out about the trademark attempt and have posted a warning video to the company that the hactivist group will begin preparing for an attack known as “Operation AnonTrademark”. They state that the attack will continue until the trademark has been revoked and the company issues a public apology.

Here’s the video:

via Geekosystem



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About the Author

Steven has been around the tech world long enough to see most of the stuff we think of cool happen before which leads to a certain bit of cynicism that has contributed to him being known as the cranky old fart of the Internet. Besides sharing some of the goodness that he finds with you here at 42x you can also find him curating some digital goodness at Winextra (tech type stuff) and Rotten Gumdrops (for your daily dose of WTF).

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