Published on October 11th, 2012 | by Steven Hodson0
Why Can’t All Ads Be As Fun And Smart As These Science Ones?
This has to be one of the best ad campaigns that I have seen in awhile. Not only are they clever but they impart information in a fun way that makes you want to read them.
The campaign was thought up by Rethink Canada and the Science World museum in Vancouver and are meant to get all Canadians, especially the kids, to think of science as something that can be fun and not just a bunch of dried up factoids you have to memorize in school.
One side note: that top ad is actually made from 2oz of gold and Science World had to hire two guards to watch over the ad day and night for as long as it was up.
via Bored Panda