Published on February 3rd, 2012 | by Kim LaCapria0
Study Finds Two-Thirds of Tweets Useless, Per Twitter Users
Although many find Twitter to be an invaluable tool for sharing links, checking into Foursquare, venting, promoting a band or communicating with friends, a new study indicates that a sample of Twitter users find the bulk of Twitter content to be useless- mainly for the whole Foursquare/venting/promoting thing.
However, if you use Twitter, it seems that the two-thirds figure might actually be a bit low- content is so voluminous that sorting the wheat from the chaff can seem a daunting task if you’ve not got really strict lists going on. Doctoral student at MIT Michael Bernstein worked on the study, and commented in a way that sounds like “researcher discovers Twitter, sums up in one sentence”:
“A well-received tweet is not all that common… A significant amount of content is considered not worth reading, for a variety of reasons.”
The figure comes from sorting in the survey that classed only 36% of tweets as having value, compared to 25% giving a negative impression and the remaining 39%, which just inspired apathy. The results of the “Who Gives a Tweet?” survey can be viewed here– do you still find value in Twitter?