Tech branding

Published on February 8th, 2012 | by Steven Hodson


The importance of corporate branding [Infographic]

It seems that everywhere you turn on the web these days you are bound to hear the term “branding”. Whether it be companies or individuals it all seems to be about building your brand, protecting your brand, or promoting your brand.

So just what is this branding thing that everyone is gushing all over the place about and why is it so important for companies to make sure that they have a clear brand message?

To help you figure this all out the folks at InfographicDesign team at got together and created this Corporate Branding infographic. Let us know in the comments if the concept is any clear for you.




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About the Author

Steven has been around the tech world long enough to see most of the stuff we think of cool happen before which leads to a certain bit of cynicism that has contributed to him being known as the cranky old fart of the Internet. Besides sharing some of the goodness that he finds with you here at 42x you can also find him curating some digital goodness at Winextra (tech type stuff) and Rotten Gumdrops (for your daily dose of WTF).

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