Published on August 8th, 2012 | by Steven Hodson0
The Condom Sponsorship War At The Olympics
Everything, and I mean every thing to do with the Olympics has to be ‘officially’ sponsored and approved by the Olympic committee and that would appear to extend even to condoms.
Techdirt has the story of the “Official” Condom supply Durex being a little miffed at some interloper from down under trying to squeeze their territory and have called the Olympic sponsor police into investigate.
And, of course, the Olympics found a sponsor to pay up for the privilege of being where the rubber meets the… well, you know. Durex is the official condom of the games. But… uh oh, call in the brand police! BMX cyclist Caroline Buchanan tweeted a photo of free condoms available in the Olympic Village which (*gasp*!) were not made by Durex!
The image at the top of the post is of the interloper.