Published on January 26th, 2012 | by Kim LaCapria0
Taco Bell First Thing in the Morning? First Meal Launched For the Very Brave
Oh, God, oh God oh God, this is the grossest thing I have seen since that whole thing about Newt Gingrich trying to swing. Ew!
Taco Bell is starting to serve breakfast. I always thought you needed like 8 or 10 hours of wakefulness before getting drunk enough or high enough to actually consume Taco Bell willingly, but apparently people drink this early. (And this is coming from a person who will order a rare cheeseburger at 8 AM with no qualms if someone has forced me to be awake at that ungodly hour.) The fast food reigning champ in the Mexican arena will be introducing the limited breakfast menu in ten states- including California, Arizona and Colorado- and the menu will be served for two or three hours beginning at around 8 AM.
In a press release, Chief Marketing and Innovation Officer at Taco Bell Brian Niccol said:
“We’re excited to bring value and taste to nearly 750 stores and to fans who are familiar with Mexican-inspired breakfast, while seeking the value and taste that only our FirstMeal menu can give them. We’ve partnered with leading breakfast brands that consumers know, love and trust, including Johnsonville Sausage, which has teamed with us to create our signature product, a Sausage and Egg Wrap: a soft flour tortilla filled with savory sausage, fluffy eggs surrounded by melted cheese – all wrapped up and grilled. For those looking for more than a muffin, we feel they’ve met their morning match.”
“This is a very important launch for our brand. While we’re beginning in the west, where people grew up with breakfast burritos, we plan to reach a national audience in the future, becoming a part of their morning routine, and truly opening people’s minds and taste buds as they begin to open their eyes and take on the day.”
Items on Taco Bell’s First Meal breakfast menu will be priced from around 99 cents to $2.79 each, with combos at $3.99 each. The selection includes Cinnabon Delights, a Johnsonville Sausage and Egg Wrap, a Steak and Egg Burrito and Grande Skillet Burrito. Would you be able to handle Taco Bell at eight in the morning?