Published on April 25th, 2012 | by Kim LaCapria0
Heart Attack Grill’s Bypass Burger Claims Another Victim?
Call me suspicious and rather slow, but I am beginning to think that the Heart Attack Grill really does have one of the most amazing and morbid marketing campaigns in the US.
First the company made headlines when a male diner collapsed eating the Heart Attack Grill’s famed Bypass Burger, and now a second diner is said to have collapsed while dining on the high-fat delicacy. (More sadly, the joint’s 29-year-old spokesman died last year after a bout of pneumonia.)
Given that the likelihood of any single dish striking you down with a cardiac event while you are shoving it in your mouth is so incredibly unlikely as to be unbelievable in a single instance, the probability of it happening just like that at the same chain twice is so remote as to be quite probably some sort of marketing campaign.
Still, the Heart Attack Grill’s owner “Dr. Jon” Basso confirms that a woman collapsed at the Vegas location while eating the Bypass Burger (and allegedly drinking and smoking, all at once?), and explains in a bizarre bit of near-moralizing that the restaurant is visited mainly by mavericky risk-taker types who are brave enough to eat the scary concoctions:
“We attract an avant-garde clientele- thrill seekers, risk takers… She was eating, drinking, smoking, laughing, dancing, having fun… But when you treat your body like that day in and day out, eventually your body is going to give out.”
Do you think it’s very likely Heart Attack Grill diners are so overwhelmed by the restaurant’s dangerous cuisine that they’re falling over like burger-snarfing dominos?