Published on April 20th, 2012 | by Steven Hodson


“The Toughest Job In The World” Ad Campaign From P&G Actually Touches The Heart [Video]

I’m pretty cynical, which next to being a cranky old fart is my most redeeming quality so I don’t very often get moved by something so silly as a commercial, unless it’s about distressed animals, but this newest campaign from Procter & Gamble is one of those rare commercials where I actually stopped to watch the whole thing.

As part of the company’s Olympic-season advertising campaign P&G is reminding us all that one of the hardest jobs in the world is being a mother, using the Olympics and the sacrifices family make to get their children to the point that they can compete.

It is a touching commercial and a well needed reminder of who gave the most so that we can be who we are – our mother.

via Huffington Post



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About the Author

Steven has been around the tech world long enough to see most of the stuff we think of cool happen before which leads to a certain bit of cynicism that has contributed to him being known as the cranky old fart of the Internet. Besides sharing some of the goodness that he finds with you here at 42x you can also find him curating some digital goodness at Winextra (tech type stuff) and Rotten Gumdrops (for your daily dose of WTF).

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