Published on January 13th, 2012 | by Kim LaCapria1
Martha, BHG, Real Simple Big Influencers on Social Style Site Pinterest
It has been a long time since a social network has excited me as much as Pinterest.
I’m bordering on pathetic, evangelizing to people at parties about it kind of pathetic. It’s about the best thing since Shazam, and that’s saying something. I spent painstaking minutes manually importing all my “pins” from Wanelo and Wists, and the wonderfully easy to organize set of categorized boards has proven a great way to not only track, but communicate your inspiration as you navigate the internet daily. If you don’t have an account, get one.
It appears not only your garden variety Facebook user has glommed on to the service, and major brands are taking notice of Pinterest’s massive potential to engage users on a whole new level. And already- even though Pinterest is technically in private beta- some clear standouts among mainstream media brands are emerging on the service. Min notes that Martha Stewart, Better Homes and Gardens, and Real Simple are all making waves and attracting followers as users sign up in droves to the female-centric inspiration sharing site:
Martha seems to be following up her massive fame on Twitter here as well, with 12,234 followers of her Pinterest page already. She boasts 19 different boards, although some of the boards are mysteriously empty. Real Simple has 21,983 followers and 43 boards like “3-Ingredient Recipes” and “Decorating with Gray.” BHG’s 6,548 followers are seeing 45 boards such as “Blogger Twists on BHG Recipes” and “Not-So-Boring Neutral.”
It’s very early in the game to measure impact, but all signs point to Pinterest being a future major player on the social landscape. Have you signed up and started pinning yet?
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